Fixing the economics of water conservation | Tom Ash | TEDxUCRSalon

This talk was given at a local TEDx event, produced independently of the TED Conferences. Do you understand what you are being charged for on your water bill? Have you ever had your rates raised during periods of drought when water is being saved? That is because the economics of water is broken and based on a failing system. Tom Ash provides a simple solution that can help us save more water and money.

Tom Ash has over 25 years of experience in the fields of water use efficiency, public education and horticulture. As a water conservation specialist from the University of California, Tom was the University liaison to water agencies in southern California starting in 1987. Tom was instrumental in the design and implementation of the first water budget tiered rate structure for water agencies. That rate design has been described as "the model" for such rates in the US by the EPA (1996). In 2000, Tom was the recipient of the first "Excellence in Water Conservation" Award presented by the California Urban Water Conservation Council (CUWCC), and has been a horticulture advisor to Sunset Magazine. He conducted the first studies using ET/smart controller technology to reduce water demand and urban runoff starting in 1997. He is the author of Landscape Management for Water Savings, published by the U.S. Bureau of Reclamation (1997) and the book Water Preparedness Plan for the National Nursery and Landscape Association (2004). Tom is currently a long-term consultant to Western Municipal Water District, specializing in rates, water efficiency, customer service and community outreach as the principal of Tom Ash & Associates.